A blog is an important marketing tool for all types of businesses. It allows you to produce regular content on your website to stay fresh and relevant. If you haven’t started a blog yet for your business, consider it. If you have one, but aren’t updating it regularly, let this be a reminder as to why you should pick it back up again.
How to start a blog for your business and why
Choose a platform
There are plenty of platforms available to use to build your blog. There might even be a template available on your website builder. Regardless, having articles, news and updates posted regularly can be really useful for your business.
Choose a platform that is user-friendly if you are not technically savvy. WordPress is a common platform that has built-in tools to help you make professional looking blogs easily.
Create a posting calendar
You have to decide how often you want to post. Some businesses do well with weekly or bi-weekly blogs, while others do just fine with once a month. It really depends on the nature of your business and how much time you have to dedicate to it.
Hire or assign a writer
You need to decide who is going to write and manage your posts. If you are busy and have the budget, you could outsource the work to a freelance blogger. If you have a communications and media person on staff, perhaps they can take on the content production. If you are a new business, you might have to take on the writing yourself.
Come up with topics
Your blogs shouldn’t be advertising campaigns, but rather industry-specific topics that relate to your business. The bottom of the post could have a call to action to have the reader contact your business for a related service or product, but the blog should not be a sale’s pitch.
You want to come up with topics that would interest the types of people you want to attract to your business. They should be written in a simple, digestible way so as not to scare anyone off by using too much jargon or technical lingo.
Optimize the Content
Use SEO (search engine optimization) keywords when writing your blog so that more people will come across your post when searching for specific terms. This will help you edge out your competitors and drive traffic to your website.
Some blog builder software comes with SEO options as an add-on.
Have Content to Share on Social Media
We mentioned at the top that blogs are great for marketing. One way to use them is to post to your business’s social media accounts. This will help get your name out there – especially if you create content that is sharable.
If you have questions for TwinBytes on how we set up our blog, please contact us today.
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